MEU PINK MONEY RESISTE
This project sought to carry out an experimental intervention during the LGBT Pride Parade (SP - Av. Paulista) and questions the advertising campaigns, with a critical eye on the community's consumption power, the Pink Money.
Since this audience is increasingly active and attentive to the marketing movement, the Culture Jamming tool was used for the project, which is usually a criticism of the consumer culture that analyzes advertising campaigns from the point of view of the social problems that have been neglected or even caused by the consumer society, sustained sometimes by advertising itself.
O intuito da Hashtag é mover o discurso pelas redes e perpetuar a ideia até o dia da parada, onde terão também lambe-lambes com tweets de apoiadores do projeto, kit Meu Pink Money Resiste fomentando
o discurso além de adesivos e lambe-lambes hackeando campanhas em out of home.
